Apparel firm tries to help FIFA get foot in door as lifestyle brand 05.03.2010
The most optimistic estimates state that a cumulative audience of 26 billion will watch this summer’s FIFA World Cup tournament, with maybe a billion-plus tuning in to the championship game on July 11. While it has rights as the lead distributor of FIFA World Cup event apparel in the.. View Now
Walmart Signs Deal to Operate Official Event Stores 12.16.2009
New York, New York – December 16, 2009 – Total Apparel Group, Inc. (“TAG” or the “Company”) (OTC Pink: TLAG), a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, stated that Walmart recently announced it will collaborate with FIFA’s exclusive worldwide master licensee, Global Brands Group (GBG), to operate 2010 FIFA World Cup™ Official Event Stores in nearly all of its retail markets around the world. Walmart will feature FIFA event branded shops inside select stores that will offer exclusive FIFA World Cup™ official licensed products and host special events leading up to the games.
The announcement stated; "We want soccer fans around the world to participate in the world’s most spectacular sporting event by giving them access to exclusive FIFA World Cup merchandise at a great price,” said John Aden, senior vice president, Walmart International. ''This is a unique opportunity for us to leverage our global scale, bringing the 2010 FIFA World Cup South Africa™ experience to Walmart stores for our local customers."
The FIFA World Cup™ will begin June 11, 2010 and finish July 11, 2010. More than 26 billion cumulative viewers watched the 64 matches of the 2006 FIFA World Cup™. Soccer is by far the biggest sport in Europe, South America, Africa and the majority of markets in Asia.
Jérôme Valcke, FIFA Secretary General, said, “This is an important milestone in our goal to connect with fans around the world. Given Walmart’s global leadership position in the retail industry, it is the ideal platform to showcase the world-class merchandise we have been developing specifically for the 2010 FIFA World Cup™.”
Mark Matheny, CEO and Co-Chairman of Global Brands Group, said, “We are delighted to work with Walmart for the 2010 FIFA World Cup™. In the 105 year history of the association, this is the first time that such a coordinated retail presence with one retailer has been achieved.”
All 2010 FIFA World Cup™ branded merchandise will be customized for the country where it will be sold. With everything from hats and bags, to soccer balls and T-shirts, fans who visit the shops will be able to support their team like never before. Walmart stores in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, United Kingdom and the United States are anticipated to participate.
Total Apparel Group, Inc.,is the US master distributor of official 2010 FIFA World Cup and official FIFA licensed apparel and accessories.
TAG Inks Sales Invoice Factoring Agreement 11.17.2009
Total Apparel Group, Inc. announced today that it has entered into a receivables factoring agreement with Coral Capital Solutions (“Coral”) (www.coralcapitalsolutions.com) that will expedite the cash flows of the Company and provide collection services, while reducing credit risk. View Now
TAG Enters Auditor Engagement 11.12.2009
Total Apparel Group, Inc. announced today that it has engaged MHM Mahoney Cohen CPAs (the New York practice of Mayer Hoffman McCann P.C.) as its auditors of record. Once the audit is complete, TAG will file its audited financial statements with the SEC and simultaneously begin the process to become a fully reporting public company. View Now
TAG Acquires Secured Line of Credit 10.27.2009
Total Apparel Group, Inc. announced today that it has secured a line of credit through Hartsko Financial Services (“Hartsko”) (www.hartsko.com) that will assist the Company in financing purchase orders for Active Apparel and Kappa North America, two of TAG’s wholly-owned subsidiaries. TAG’s line of credit available is up to $10 million per transaction. View Now
TAG Announces Initiation of Sales, Provides Initial Revenue Results 10.9.2009
Total Apparel Group, Inc. announced today that it has engaged MHM Mahoney Cohen CPAs (the New York practice of Mayer Hoffman McCann P.C.) as its auditors of record. Once the audit is complete, TAG will file its audited financial statements with the SEC and simultaneously begin the process to become a fully reporting public company. View Now
BEST TO SERVE AS EXCLUSIVE MARKETING AND PARTNERSHIP CONSULTANT TO TOTAL APPAREL GROUP 9.24.2009
LOUISVILLE, KY.— Blue Entertainment Sports Television (BEST) announced today a multi-year partnership with Total Apparel Group (TAG) to serve as its exclusive marketing and partnership consultant for all of TAG’s current and future company owned, licensed and/or distributed properties, including FIFA Collections (US Master Distributor), Kappa® and Robe Di Kappa® (US and Canadian Master Licensee). The partnership announcement comes as TAG launches the FIFA™ collection in the United States leading up to the 2010 FIFA World Cup South Africa™ and the re-introduces the popular Italian sportswear brand, Kappa®, in the United States.
BEST will provide TAG with strategic and comprehensive marketing and sponsorship consulting. In addition, BEST will assist TAG across its platform, integrating it with BEST’s diverse divisions and interests, including premiere events, media opportunities, grassroots properties and athletes. BEST and TAG will work closely to achieve the goals and objectives of each distinct brand. “Working with TAG on the launch of FIFA Collections in the US as well as reintroducing the Kappa® brand to the U.S. market is a tremendous opportunity,” said Michael Lawson, Executive Vice President of Sales and Marketing for BEST. “The excitement generated from the worldwide competition along with the overall appeal of the sport will position these brands to have a strong foothold in both North America and around the world. The TAG/BEST partnership is ideal to capitalize on these opportunities.”
“BEST is thrilled to enter into this partnership with Total Apparel Group, and its incredibly bright and talented management team,” said BEST Managing Director Mike Principe. “With the synergies that exist between our two organizations this partnership has the ability to be a groundbreaking deal in the industry. We are very excited by the opportunities that currently exist with and new ideas and concepts that will be generated utilizing the BEST platform.”
Janon Costley, CEO of TAG stated, “This relationship should prove to be extremely dynamic for our company and the brands that we represent, because BEST is currently at the forefront of sports management, media and celebrity/sports marketing. In fact they were recently named to the 2009 Inc. 500 annual report of “The Fastest-Growing Private Companies.” , as the top ranked company in the “Media” category and ranked No. 21 overall out of 500 companies. “As an emerging sports & lifestyle brand management, sales and distribution company, TAG definitely shares a common platform with BEST. We both understand the power and potential of the combination of sports, media, entertainment and fashion, so it is only natural that we join forces to bring our shared vision to life.”
“As someone who is very familiar with both organizations I strongly believe that the combination of TAG’s talented group of dynamic innovators led by our ceo, Mr. Costley, joining forces with the multi-talented management team @ BEST will allow both companies to take full advantage of each other’s core strengths, creating a broad range of opportunities for future success across multiple business platforms, stated Don Jones, chairman of Total Apparel Group.
Inspired by the FIFA World Cup, the Spring/Summer 2010 FIFA Collection Successfully Fuses Style and Futbol for a Second Season 9.10.2009
In anticipation of the 2010 FIFA World Cup South Africa™, FIFA Collections announces the U.S. launch of its Spring/Summer 2010 ranges, which takes futbol (soccer) inspired lifestyle designs to an exciting and impactful level while retaining their unique authentic sports heritage. The decision to launch a FIFA branded lifestyle apparel line globally in advance of the 2010 FIFA World Cup™ is timely, but even more so in the United States as the U.S. Men’s soccer team continues to make great strides in international competitions and the popularity of the sport continues to grow exponentially in this market. View Now
Exclusive U.S. Distribution of FIFA and FIFA World Cup Merch 12.18.2008
Total Apparel Group, Inc. Signs deal to become the exclusive U.S. master distributor of FIFA - and 2010 FIFA World Cup™ branded merchandise. View Now
TAG's New Direction 12.18.2008
As indicated in a previous statement from the company, the company's management team has begun to assess the value and viability of it's various licensed and company owned. properties. In lieu of the FIFA Brand and 2010 FIFA World Cup™ Official Licensed Products, other pending agreements, which are more consistent and in line with the company's new streamlined business model which favors distributorships and economies of scale in lower overhead in production and sales related expenses and various other factors, the company has made a mutual decision to part ways with a number of it's licensed properties including, Pony, International, Hukapoo and Miss Bikini. This decision will enable the company to concentrate it's efforts and resources in a more efficient and effective manner which will increase the bottom line profitability of the organization as a whole.
